The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
GREY SKULL
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Public Service/Political Print / Newspaper or Magazine - Single
Two-Faced
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political Print / Newspaper or Magazine - Single
18 Lives
Agency: DDB Canada, Toronto / Toronto
Client: Canadian Blood Services Category: Public Service/Political Print / Newspaper or Magazine - Single
3 Lives
Agency: DDB Canada, Toronto / Toronto
Client: Canadian Blood Services Category: Public Service/Political Print / Newspaper or Magazine - Single
Before / After
Agency: jwt mexico / df
Client: Cruz Roja Mexicana Category: Public Service/Political Print / Newspaper or Magazine - Single
Not Me
Agency: Leo Burnett / Chicago
Client: Greenpeace Category: Public Service/Political Print / Newspaper or Magazine - Single
OroVerde "Diversity of Species" Ad
Agency: Ogilvy Frankfurt / Frankfurt
Client: OroVerde Rainforest Foundation Category: Public Service/Political Print / Newspaper or Magazine - Single
Voices of Endangered Birds
Agency: beacon communications k.k. / Tokyo
Client: Wild Bird Society of Japan Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Missing Letters
Agency: Saatchi & Saatchi LA / Torrance
Client: New Directions, Inc. Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
FALLING APART
Agency: Abbott Mead Vickers BBDO / London
Client: THE SAMARITANS Category: Public Service/Political Print / Outdoor and Posters - Campaign
SUBWAY
Agency: Droga5 / New York
Client: NEW MUSUEM Category: Public Service/Political Print / Outdoor and Posters - Campaign
ORS Rob's Motel/Steve's Motel/Nathan's Motel
Agency: Marketforce / West Perth
Client: The Office of Road Safety Category: Public Service/Political Print / Outdoor and Posters - Campaign
Greenpeace Print Campaign
Agency: Leo Burnett / Chicago
Client: Greenpeace Category: Public Service/Political Print / Outdoor and Posters - Campaign
Neons
Agency: Marca / Miami Beach
Client: Florida Coalition Against Human Trafficking Category: Public Service/Political Print / Outdoor and Posters - Campaign
Target Practice
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service/Political Print / Outdoor and Posters - Campaign
Small change, big difference
Agency: Saatchi & Saatchi Amsterdam / Amstelveen
Client: Cordaid Mensen in Nood (Cordaid People in Need) Category: Public Service/Political Print / Outdoor and Posters - Campaign
How You Put It Together
Agency: The Martin Agency / Richmond
Client: Minneapolis College of Art & Design Category: Public Service/Political Print / Outdoor and Posters - Campaign
Climate Change.
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Not for just for any idea
Agency: AlmapBBDO / São Paulo
Client: Escola Panamericana de Arte Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Two-Faced/Plant/Polonium
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Reunions
Agency: BBDO / Singapore
Client: Commonwealth War Graves Commission Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Home
Agency: NEOGAMA/BBH / São Paulo
Client: Adesf Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Tiger, Elephant, Turtle Campaign
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
"Couch"/"Car Wash"/"Street"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: SPCA Malaysia Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Thai SPCA
Agency: Saatchi & Saatchi / Singapore
Client: Thai SPCA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
BARBIE
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Public Service/Political Print / Outdoor and Posters - Single
Red Cross
Agency: BBDO / Bangkok
Client: Thai Red Cross Organ Donation Center Category: Public Service/Political Print / Outdoor and Posters - Single
"GIANTS"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"JESUS"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"DUKE"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"GIANTS"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
Rob's Motel
Agency: Marketforce / West Perth
Client: The Office of Road Safety Category: Public Service/Political Print / Outdoor and Posters - Single
The sticky poster
Agency: JWT HK / Hong Kong
Client: Friends of the earth Category: Public Service/Political Print / Outdoor and Posters - Single
Not Me
Agency: Leo Burnett / Chicago
Client: Greenpeace Category: Public Service/Political Print / Outdoor and Posters - Single
Birds
Agency: M&C Saatchi / Santa Monica
Client: J. Paul Getty Trust/Getty Museum Category: Public Service/Political Print / Outdoor and Posters - Single
Donuts
Agency: MacLaren McCann Canada / Calgary
Client: Dietitians of Canada Category: Public Service/Political Print / Outdoor and Posters - Single
painting
Agency: McCann Erickson Brazil / Sao Paulo
Client: MAM - Rio Museum of Modern Art Category: Public Service/Political Print / Outdoor and Posters - Single
Teen Pregnancy Bike
Agency: McKee Wallwork Cleveland / Albuquerque
Client: New Mexico Teen Pregnancy Coalition Category: Public Service/Political Print / Outdoor and Posters - Single
Tree
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: WWF Thailand Category: Public Service/Political Print / Outdoor and Posters - Single
Creepy
Agency: Riester / Phoenix
Client: LA Animal Services Category: Public Service/Political Print / Outdoor and Posters - Single
Laser
Agency: Ruiz Nicoli Lineas / Madrid
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
"Risks"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: ACP Magazine Category: Public Service/Political Print / Outdoor and Posters - Single
ALPHABETS
Agency: Saatchi & Saatchi Vietnam / Ho Chi Minh
Client: AMNESTY INTERNATIONAL Category: Public Service/Political Print / Outdoor and Posters - Single
Wall
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Bus Stop
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
GREY SKULL
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08259A
Award:
2008 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Two-Faced
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08260A
Award:
2008 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Canadian Blood Services
Title:
18 Lives
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08261A
Award:
2008 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Canadian Blood Services
Title:
3 Lives
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08262A
Award:
2008 Advertising Merit Award
Agency:
jwt mexico / df
Client:
Cruz Roja Mexicana
Title:
Before / After
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08263A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Greenpeace
Title:
Not Me
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08264A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
OroVerde Rainforest Foundation
Title:
OroVerde "Diversity of Species" Ad
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08265A
Award:
2008 Advertising Merit Award
Agency:
beacon communications k.k. / Tokyo
Client:
Wild Bird Society of Japan
Title:
Voices of Endangered Birds
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
08303A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
New Directions, Inc.
Title:
Missing Letters
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
08304A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE SAMARITANS
Title:
FALLING APART
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08294A
Award:
2008 Advertising Merit Award
Agency:
Droga5 / New York
Client:
NEW MUSUEM
Title:
SUBWAY
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08296A
Award:
2008 Advertising Merit Award
Agency:
Marketforce / West Perth
Client:
The Office of Road Safety
Title:
ORS Rob's Motel/Steve's Motel/Nathan's Motel
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08297A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Greenpeace
Title:
Greenpeace Print Campaign
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08298A
Award:
2008 Advertising Merit Award
Agency:
Marca / Miami Beach
Client:
Florida Coalition Against Human Trafficking
Title:
Neons
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08299A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Target Practice
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08300A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi Amsterdam / Amstelveen
Client:
Cordaid Mensen in Nood (Cordaid People in Need)
Title:
Small change, big difference
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08301A
Award:
2008 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Minneapolis College of Art & Design
Title:
How You Put It Together
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08302A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Climate Change.
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08266A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Escola Panamericana de Arte
Title:
Not for just for any idea
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08267A
Award:
2008 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Two-Faced/Plant/Polonium
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08268A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Commonwealth War Graves Commission
Title:
Reunions
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08269A
Award:
2008 Advertising Merit Award
Agency:
NEOGAMA/BBH / São Paulo
Client:
Adesf
Title:
Home
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08270A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Tiger, Elephant, Turtle Campaign
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08271A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
SPCA Malaysia
Title:
"Couch"/"Car Wash"/"Street"
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08272A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Thai SPCA
Title:
Thai SPCA
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08273A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
BARBIE
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08274A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Thai Red Cross Organ Donation Center
Title:
Red Cross
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08275A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"GIANTS"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08276A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"JESUS"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08277A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"DUKE"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08278A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"GIANTS"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08279A
Award:
2008 Advertising Merit Award
Agency:
Marketforce / West Perth
Client:
The Office of Road Safety
Title:
Rob's Motel
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08280A
Award:
2008 Advertising Merit Award
Agency:
JWT HK / Hong Kong
Client:
Friends of the earth
Title:
The sticky poster
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08281A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Greenpeace
Title:
Not Me
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08282A
Award:
2008 Advertising Merit Award
Agency:
M&C Saatchi / Santa Monica
Client:
J. Paul Getty Trust/Getty Museum
Title:
Birds
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08283A
Award:
2008 Advertising Merit Award
Agency:
MacLaren McCann Canada / Calgary
Client:
Dietitians of Canada
Title:
Donuts
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08284A
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
MAM - Rio Museum of Modern Art
Title:
painting
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08285A
Award:
2008 Advertising Merit Award
Agency:
McKee Wallwork Cleveland / Albuquerque
Client:
New Mexico Teen Pregnancy Coalition
Title:
Teen Pregnancy Bike
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08286A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
WWF Thailand
Title:
Tree
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08287A
Award:
2008 Advertising Merit Award
Agency:
Riester / Phoenix
Client:
LA Animal Services
Title:
Creepy
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08288A
Award:
2008 Advertising Merit Award
Agency:
Ruiz Nicoli Lineas / Madrid
Client:
Amnesty International
Title:
Laser
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08289A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
ACP Magazine
Title:
"Risks"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08290A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi Vietnam / Ho Chi Minh
Client:
AMNESTY INTERNATIONAL
Title:
ALPHABETS
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08291A
Award:
2008 Advertising Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Wall
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08292A